The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand
The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand
The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand
Metrics We Capture
Yureka transforms rides into measurable audience insights. We capture aggregated, anonymized metrics such as:
Gender:
Age
Male
Age group, gender
Demographics
Gender:
Age
Male
Age group, gender
Demographics
Gender:
Age
Male
Age group, gender
Demographics
Mood
Calm
78%
Happy
21%
,
Facial cues, gaze tracking
Mood & attention
Mood
Calm
78%
Happy
21%
,
Facial cues, gaze tracking
Mood & attention
Mood
Calm
78%
Happy
21%
,
Facial cues, gaze tracking
Mood & attention
Weather
Location, weather, nearby events
Context signals
Weather
Location, weather, nearby events
Context signals
Weather
Location, weather, nearby events
Context signals
time 14 min
distance 6.1 mile
Time, trip duration, fare class, route
Ride data
time 14 min
distance 6.1 mile
Time, trip duration, fare class, route
Ride data
time 14 min
distance 6.1 mile
Time, trip duration, fare class, route
Ride data
delivers ads, entertainment, and commerce offers
detects presence, gaze, facial attributes (anonymous)
track ride conditions and passenger engagement
ensures real-time campaign updates and reporting
delivers ads, entertainment, and commerce offers
detects presence, gaze, facial attributes (anonymous)
track ride conditions and passenger engagement
ensures real-time campaign updates and reporting
delivers ads, entertainment, and commerce offers
detects presence, gaze, facial attributes (anonymous)
track ride conditions and passenger engagement
ensures real-time campaign updates and reporting
Technology
Each Yureka-enabled car comes with a smart in-car display, equipped with advanced technology to capture context in real time
Value for Everyone
Passengers
Relevant ads, entertainment, rewards.
Passengers
Relevant ads, entertainment, rewards.
Passengers
Relevant ads, entertainment, rewards.
Drivers & Fleets
New revenue streams, happier customers.
Drivers & Fleets
New revenue streams, happier customers.
Drivers & Fleets
New revenue streams, happier customers.
Advertisers
Hyperlocal targeting + measurable ROI.
Advertisers
Hyperlocal targeting + measurable ROI.
Advertisers
Hyperlocal targeting + measurable ROI.
Screens active
verified impressions per month.
conversion from gamified campaigns.
3.2 min per ride
Avg. dwell time
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
Real Use Cases
Coffee brand
only mornings
+
rainy weather
More sales
Real Use Cases
Retail
mall area targeting
Higher foot traffic
Real Use Cases
Travel
airport route targeting
More bookings
The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand
The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand
The only hyper-local smart in-car advertising
Yureka turns every ride into a smart media space — where brands connect with people, drivers earn more, and passengers get value.
I’m a Fleet Partner
I’m a Brand